Our team spends the vast majority of our time working on apps for our clients. We help them refine their ideas and then design and develop the best ideas. Every now and then, though, we get the chance to work on our own idea.
We can talk about price, materials and software all day for the Apple Watch. I think the killer feature for the device is that it will be timeless. I expect the watch to be upgradeable. Two generations (of family, not devices) from now, someone will be able to say that they're wearing their grandmother's or grandfather's day one Apple Watch, at least in the sense that they're wearing the body and band from that day.
Having an idea for an app is one thing. Knowing who is going to use it is another. It’s far too easy to get caught up in the excitement of your idea and completely forget to find a user other than you. So before you launch into development, here are some key things to remember about picking your target audience.