If you ask any number of User Experience (UX) designers this question, you’re likely to get answers that vary. It’s like defining the word “design” and everyone is going to have a different answer based on what they do, what they work on, who they work with and things like that.
Having an idea for an app is one thing. Knowing who is going to use it is another. It’s far too easy to get caught up in the excitement of your idea and completely forget to find a user other than you. So before you launch into development, here are some key things to remember about picking your target audience.
We’ve seen it happen again and again: a prospective client is hesitant to share their app idea because they aren’t sure what kind of legal protection they have. While we aren’t legal experts, here is the advice that we give clients who are feeling protective of their ideas to help ease their concerns.